As time spent on mobile has outshone desktop, mobile interactions have also surpassed all other media for brand-based interactions. Research shows that in 2020, over 45.04% of the world's population owns a smartphone, and spend more than 90% of their time on mobile apps, making them a modern business necessity.
This change in consumer behavior has made it crucial for businesses to be mobile-first and has created apps a vision for their future. Mobile apps are considered to be one of the most potent tools for contacting a target audience in terms of business. Industry-leading companies are designing holistic experiences that leverage the personal nature of mobile, with the help of companies like Visionstellar. If a business doesn't have a mobile app in today's ever-expanding digital universe, it's missing out on a huge opportunity, as apps give them a clear competitive edge.
It is essential to understand that a native app isn't just a mobile version of your website but rather an engaging and experience-driven environment crucial for creating a cohesive customer journey. A mobile app can be used to build a robust mobile presence that results in far better engagement for your investment. This type of mobile-first approach is imperative for successful businesses. This is proven via 2019 statistics that show mobile-first companies having a combined $544 billion valuation, which is 6.5x higher than those without a mobile focus.
Benefits of being mobile-first via apps
Building a stronger brand
One of the most important things a mobile app offers the consumers is awareness of and communication with a brand. It helps form regular interactions with the company's target markets and foster trust between the consumer and the brand.
This trust will eventually lead to a better reception of upcoming sales pitches and even form a loyal commitment to the brand. Apps help brands show their users why they can trust brands and help educate consumers on what the brand stands for.
Business optimization
Apps can even be created for the employees of a company to increase interactions within the team, as well as monitoring and managing any processes, exchange files and data, and aggregating certain statistics. Mobile apps can be effectively used for organization and automation of multiple business tasks, all at once with tremendous ease.
Creating apps that solely target users within a company is a common practice among most international corporations, as this ensures uninterrupted interaction between employees, regardless of their current locations.
Sales growth
Apps present a channel through which brands can significantly increase their profits, through the use of promotion, discount, and bonus push notifications, customers can be motivated into purchasing products from the brand. It acts as a direct marketer to all the customers who have installed the app, without having to physically and individually reach out to them.
Valuable analytics
By utilizing a mobile app, companies can collect a lot of useful information on their target markets for further analysis. This includes finding out which products customers are most likely to buy, which areas certain products work best in and how much time the customer spends on the app. This helps businesses understand how they can improve products and use the information they gather to gain a competitive edge on their competitors.
Trying out a mobile-first approach, exposes brands to a lot of benefits and opportunities, greatly improving the company's bottom line. Whether it is an app for the customer or employee usage, Visionstellar helps businesses build their ideas and concepts meant for real-world applications with a client-centric focus.